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About Innova Essential

Innova Essential helps general contractors, specialty trades, and service-based construction businesses across Alberta, BC, and Canada win more work with clear, competitive proposals and professional brand presentation. Led by Alexandria, a construction industry insider with over a decade of experience, we provide RFP writing, proposal design, and brand support that makes your submissions stand out without the stress.

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Our Story

Hi, I’m Alexandria — a designer, proposal strategist, and problem-solver with a deep love for helping businesses look and sound like the professionals they already are.

Like a lot of entrepreneurs, I’ve worn every hat at some point and figured most things out as I went. Graphic design and strategic writing wasn’t where I started, but it became the piece that tied everything together. It gave me the tools to help others bring clarity to their ideas, their messaging, and their client experience.

Over the years, I’ve worked with contractors, subtrades, and service-based teams who know how to do the work — they just need someone to pull it all together. Whether I’m writing proposals, designing brand materials, or photographing projects, the goal is always the same: to make things clearer, easier, and more aligned.

Clients trust me not just to design, but to lead. To figure it out. To get it done. And to make their work look as strong as it actually is.

If you’re building something and want the back-end to finally reflect what you’ve worked so hard to create we might work well together.

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What You Can Expect Working With Me

When you work with Innova Essential, you’re not just getting a designer or a writer, you’re getting a proposal partner who understands the construction industry from the inside out. I combine strategic thinking with hands-on industry experience to make sure every proposal, resume, and brand asset is not only polished but also built to help you win the work you want.

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  • Construction Industry Experience – I know the language, processes, and expectations of public and private bids, so you won’t waste time explaining how the industry works.

  • Clear, Criteria-Aligned Proposals – Every proposal is written and designed to match evaluation criteria, highlight your strengths, and speak directly to decision-makers.

  • Visual Branding Support – From proposal graphics to project photography, I help you present your work with a consistent, professional look that builds trust.

  • Flexible Collaboration – No long-term contracts, no overcommitment, just the level of support you need, when you need it.

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