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Writing for Evaluators: Remember, They’re Human Too
Behind every evaluation matrix is a real person, someone with a stack of submissions, a limited window of time, and a mandate to make fair, defensible decisions. The easier you make their job, the better your chances of standing out.
Alexandria Maze
Oct 132 min read


Why Project Photography Matters for Construction Firms
See how professional project photography boosts construction proposals, builds trust, and markets your work across Alberta. Perfect timing, proven results.
Alexandria Maze
Sep 112 min read


Why a Branded, Professional Proposal Can Strengthen Your Bid
Here’s why branded, professional proposals matter.
Alexandria Maze
Aug 282 min read


How to Catch Proposal Mistakes Before It’s Too Late
You’ve been staring at that RFP for hours. You’ve formatted, re-formatted, chased down resumes, copy-pasted project blurbs, and now your brain feels like drywall dust. You’re this close to hitting “submit.” But Don’t.
Alexandria Maze
Aug 133 min read


Why Do Websites Take So Long? And How to Avoid the Wait.
A website project kicks off with excitement, but weeks turn into months, deadlines come and go, and your “new site” is still sitting in draft mode. Why does this keep happening?
Alexandria Maze
Apr 172 min read


Make Your Proposal a Pleasure to Read: Enhancing Visual Appeal for Maximum Impact
A well-designed proposal doesn’t just look nice, it makes the evaluator’s job easier. And when you make their job easier, you increase..
Alexandria Maze
Mar 283 min read


What's My Word? Defining Your Brand’s Core Message
Ask yourself: what do I want people to feel when they see my brand in ONE word?
Alexandria Maze
Sep 5, 20243 min read


Preparing to Work with a Graphic Designer: A Roadmap to Success
If you're in the process of launching a new business or contemplating a rebrand, one of your first and most crucial calls should be...
Alexandria Maze
Jul 26, 20243 min read


Design Never Stops: Adapting Your Brand in a Shifting Landscape
In the world of business, first impressions are vital. This is why, as you embark on your entrepreneurial journey, you've painstakingly...
Alexandria Maze
Jun 28, 20243 min read
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