Behind every evaluation matrix is a real person, someone with a stack of submissions, a limited window of time, and a mandate to make fair, defensible decisions. The easier you make their job, the better your chances of standing out.

Here’s why branded, professional proposals matter.

You’ve been staring at that RFP for hours. You’ve formatted, re-formatted, chased down resumes, copy-pasted project blurbs, and now your brain feels like drywall dust. You’re this close to hitting “submit.” But Don’t.

A website project kicks off with excitement, but weeks turn into months, deadlines come and go, and your “new site” is still sitting in draft mode. Why does this keep happening?

Ask yourself: what do I want people to feel when they see my brand in ONE word?