Behind every evaluation matrix is a real person, someone with a stack of submissions, a limited window of time, and a mandate to make fair, defensible decisions. The easier you make their job, the better your chances of standing out.

You’ve been staring at that RFP for hours. You’ve formatted, re-formatted, chased down resumes, copy-pasted project blurbs, and now your brain feels like drywall dust. You’re this close to hitting “submit.” But Don’t.

A well-designed proposal doesn’t just look nice, it makes the evaluator’s job easier. And when you make their job easier, you increase..