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Writing for Evaluators: Remember, They’re Human Too
Behind every evaluation matrix is a real person, someone with a stack of submissions, a limited window of time, and a mandate to make fair, defensible decisions. The easier you make their job, the better your chances of standing out.
Alexandria Maze
Oct 132 min read
What's My Word? Defining Your Brand’s Core Message
Ask yourself: what do I want people to feel when they see my brand in ONE word?
Alexandria Maze
Sep 5, 20243 min read
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